Marketing potential, unlocked.
With an increasingly broad role, marketers are struggling to feel and demonstrate their impact.
At the same time, many CEOs, finance leaders and founders are struggling to understand and harness Marketing’s true value.
There’s a plethora of Marketing training programmes, workshops, articles, and textbooks out there. While these provide access to marketing theory, they are rarely tailored to the needs of a sector, industry and growth stage.
Most training is also skill-based, focused on the specific actions to take to perform a task, rather than the competencies (behaviours, understanding and soft skills) today’s marketers need to be successful in their role.
esTeam takes a fresh approach, tailoring learning tools and advice to add value right the way across your organisation.
We’re Laura & Anna
Through training, coaching and consultancy, we’re on a mission to close the gap that often exists between Marketing and the broader business.
Building on 50 years’ collective Marketing experience, we’ve developed advice, tools and workshops to help those working in the industry (and their broader business colleagues) ensure they get the most value from their marketing efforts.
Professor Laura Chamberlain is an award-winning educator at Warwick Business School, Marketing Week columnist and regular keynote speaker. Laura focuses on creating a bridge between academia and industry, also working with organisations in a consultancy capacity.
Passionate about connecting people with products and places, Anna O’Riordan has 25 years’ experience leading brand, marketing and communication teams across luxury goods, premium hospitality, FMCG,
early years’ education and real estate sectors.
esTeam makes sure Marketing truly makes the difference.
We are here to:
Change perceptions of marketing by empowering marketers and senior leaders with a shared understanding of its value.
Bridge the gap between marketing and its stakeholders, helping marketers to align their efforts with the overarching needs and goals of the business, in turn helping leaders to recognise the value of their involvement.
Enable marketers to build a compelling, business-relevant, story around marketing’s performance.
Empower marketers to confidently identify and manage business as well as marketing risk.