Make the case for investment
We know that asking for training can sometimes feel tricky.
Budgets are tight, time is limited, and you need to show why this investment is worth it - not just for you, but for the business.
This course isn’t just about learning. It’s about unlocking more value from marketing, making sure your role has real strategic impact, and helping your business get more from the marketing function.
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It’s about impact, not just theory
This isn’t a ‘sit and listen’ workshop. It’s designed to shift how I think and work, so I can drive better results for the business.
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It’s practical and immediately useful
I’ll come away with tools, frameworks, and real-world strategies that I can apply straight away.
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It will help marketing contribute more to business goals
The course is focused on aligning marketing with commercial impact, making sure every effort supports growth, profitability, and long-term success.
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It’s designed for busy professionals
It’s a one-day workshop with structured breaks, so I can stay on top of work while learning.
Still need help?
Steal our email template
Use our ready-made email framework to support your CPD investment request:
Subject: Investing in Marketing Impact – Training Request
Dear [Manager's Name],
I’d love the opportunity to attend a one-day workshop that will help me refine my strategic thinking and ensure marketing has more impact on the business.
The course, esTeam’s "From Setting the Strategy to Being Strategic", is designed for marketers who want to move beyond executing tasks and start shaping business decisions. It’s a highly practical session with hands-on coaching, real-world frameworks, and take-home tools I can apply immediately.
Here’s why I believe it’s a smart investment:
It will help align marketing more closely with business goals, ensuring we focus on the right priorities.
It’s not just theory - it’s a workshop designed to shift how I think and work for better results.
The session is led by Professor Laura Chamberlain (Warwick Business School) and Anna O’Riordan, both experts in helping businesses get more from marketing.
I’ll have time for emails and calls during breaks, so it won’t pull me completely away from day-to-day work.
The total investment is £325 if we book before 15th April (£375 thereafter), including all materials, coaching, and refreshments.
I truly believe this will help me bring more strategic value to the business, and I’d love to discuss how we can make this work.
Please let me know if you have any questions or if you would like to discuss this further. I look forward to hearing your thoughts on this opportunity.
Thank you for considering my request.
Best Regards,
[Your Name]
This isn’t about adding more work to your plate.
It’s about shifting how you approach the work you already do - so you have more impact, more influence, and more recognition.