Understanding Marketing Value

Join us at this 90-minute workshop and walk away:

• Confident in articulating marketing's true value to your organisation 

• Empowered to challenge and change perceptions about marketing's role

• Thinking strategically about aligning marketing with business objectives

• Equipped to measure and communicate marketing's impact effectively

• Able to identify and overcome barriers to marketing effectiveness

• Armed with practical strategies to enhance marketing's perceived and actual value

• Ready to benchmark marketing's value metrics against other business functions

• Prepared to drive meaningful change in your marketing approach