Navigating ROI - demonstrate your value

Join us at this 90-minute workshop and walk away:

• Confident in demonstrating the value of marketing initiatives through ROI

• Empowered to choose the appropriate metrics for different marketing activities

• Thinking critically about factors that influence ROI calculations in marketing

• Equipped with strategies to justify investments when ROI is difficult to measure

• Able to communicate the long-term benefits of marketing initiatives effectively

• Armed with techniques to align marketing efforts with broader business goals

• Ready to use ROI data to advocate for increased marketing resources

• Prepared to enhance your marketing credibility across all organisational levels