Unlock Marketing ROI - set your game plan

Marketers: does ROI get you in a spin?

It’s time to set your game plan

For some of Marketing’s stakeholders, ROI is all that matters. The Holy Grail.
The only way to determine value. But, do they really understand ROI?
And what do we do when ROI can’t be meaningfully measured?

Join Anna O’Riordan & Laura Chamberlain for 90 game-changing minutes to help marketers of all backgrounds walk away:

• Confident in demonstrating the value of marketing initiatives through ROI

• Empowered to choose the appropriate metrics for different marketing activities

• Thinking critically about factors that influence ROI calculations in marketing

• Equipped with strategies to justify investments when ROI is difficult to measure

• Able to communicate the long-term benefits of marketing initiatives effectively

• Armed with techniques to align marketing efforts with broader business goals

• Ready to use ROI data to advocate for increased marketing resources

• Prepared to enhance your marketing credibility across all organisational levels

We'll cover:

- What ROI means - and why it is important
- The factors that influence ROI - and when other metrics might be more appropriate
- How to justify investments or increased resource where ROI is difficult to measure
- How to effectively communicate the long-term benefits of marketing initiatives
- How to enhance marketing’s credibility across the organisation

And the best bit?

You get to access all of this and walkaway with our 20-page toolkit, designed to help you seriously up your ROI game.

Make it happen

Ready to transform your marketing impact? Grab your spot now!

Early Bird Special: £75 until 7 January 2025 (enter promo code ‘EARLYROI’ at checkout)
Full price from 8 January 2025: £90 per person