Marketing That Matters: How to make marketing work better for you and your business in 2025

Is your marketing ready for 2025? (Let's be honest – is it even ready for today?)

Welcome to Marketing That Matters – where big ideas meet real results.

This isn't your typical "sit-and-listen" workshop. It's a high-energy day that delivers exactly what it promises: everything you need* to make marketing work better for you and your business in 2025, with specific applications for in-house teams, agencies, and freelancers.

*(alongside plenty of time to chat over tea-fuelled drinks and snacks!)

What we’ll cover

9:30 - 10:00 | Connect & Coffee
Start with purpose: Network with diverse marketing peers and share your challenges on our Marketing Challenges Wall - whether you're client-side, agency, or freelance. 

10:00 - 10:30 | Marketing's Moment: Shaping Tomorrow

• Get clear on marketing's evolving role in driving business growth

• Move beyond justification to strategic impact

• Identify your biggest opportunities for 2025

• Learn how marketing's evolving role impacts your specific context; driving growth (in-house), delivering client value (agency), or demonstrating expertise (freelance)

10:30 - 11:30 | Power Play: The New Marketing Influence

• Transform stakeholder conversations from basic to strategic

• Map and navigate power dynamics that matter

• Build influence using real-world techniques that work:
  - In-house: influence internal decision-makers
  - Agency: strengthen client relationships
  - Freelance: position yourself as a strategic partner

11:30 - 12:00 | Coffee

• Refuel, network or catch up on emails

12:00 - 13:00 | The Value Revolution: Beyond Traditional ROI

• Learn what CEOs and CFOs actually care about

• Master practical frameworks for measuring what matters

• Shift from proving worth to showing real impact
  - In-house: speak the C-suite's language
  - Agency: prove client ROI that matters
  - Freelance: demonstrate strategic value to clients

13:00 - 14:00 | Lunch

• Digest it all over a 3-course lunch

14:00 - 15:00 | Strategy Reset: Breaking the Rules

• Move from scattered efforts to focused impact

• Future-proof your strategy with innovative approaches

• Create clear paths to results that matter

  - In-house: align marketing with business goals
  - Agency: deliver innovative client solutions
  - Freelance: develop compelling strategic offerings

15:30 - 16:15 | Make It Happen: Your Action Architecture

• Identify quick wins and strategic moves

• Build your personalised 90-day action plan:
  - In-house: drive organisational change
  - Agency: elevate client relationships
  - Freelance: grow your strategic impact

Leave with concrete tools to drive immediate change

The good stuff you'll take away

• Your personal Marketing Impact Navigator (fancy name, game-changing results)

• A bulletproof plan for the next 90 days

• Strategies that actually work in the real world

• Tools to prove your marketing value (in ways that make Finance happy)

• A powerful network of marketing allies

Perfect for you if...

You're a marketer who:

• Knows there's a better way to prove marketing's value

• Is ready to move from "order taker" to "strategy maker"

• Wants practical solutions, not just theory

• Believes in getting things done

Whether you're client-side wrestling with stakeholders, agency-side juggling client demands, or an independent consultant crafting your path – we've got you covered.

Why this workshop actually works

Fed up with workshops that promise the world but deliver fluff? So are we. That's why we've designed this day to be different:

• No recycled theories from 2010

• No death by PowerPoint

• No vague "you should" advice

Instead, you'll get your hands dirty with real strategies, real tools, and real solutions you can use the very next day.

The experience

Think part master class, part strategy session, part transformation workshop. From the moment you walk in and post your biggest challenge on our "Marketing's Greatest Challenges Wall," you're in for something different.

Small groups. Personal attention. Real solutions to real problems.

The details you need

• Limited spaces available (because quality beats quantity)

• Full day of high-impact learning and doing

• All materials included (plus some surprises)

• Early bird pricing if you book before 31st December 2024 

Logistics

• Date: Friday, January 31st, 2025

• Time: 9:30 AM - 4:15 PM

• Venue: Warwick Conferences, University of Warwick

• Free Parking 

• More tea, coffee, soft drinks, and biscuits than you can shake a stick at 

• Delicious three-course lunch 

Make it happen

Ready to transform your marketing impact? Grab your spot now.

Because 2025 won't wait – and neither should you.

Early Bird Special: £250 until 16 January 2025 (enter promo code ‘EARLY’ at checkout)
Full Price from 17 January 2025: £350

P.S. Still on the fence? Just think: Where do you want your marketing to be in 12 months? This workshop is your fast track to getting there.